Monthly Archives: February 2013
Blackberry no longer will be called RIM as of February 4, 2013. After the announcement event in the morning of January 30, 2013, Blackberry(RIM) had their Blackberry 10 Fan Event, in my opinion it was a hit. As you can see from the picture above Accu-berry.com very own Edwin Gomez and Will Duran from All Blackberry All The Time posed for pictures at the event. Blackberry sure knows how to throw a party for their beloved long time fans. I personally have been with Blackberry since the Blackberry 8700g which came out in 2004. In the Fan Event we got hands on with the Blackberry z10 and Blackberry OS 10. Within the crowd of RIM employees some were roaming the floor showing off there beloved Blackberry Q10. Will Duran and Edwin Gomez had a great time mingled amoung some of the best Blackberry Bloggers and best smartphone fans ever.
In the first major announcement at the global launch from the stage in New York city, Thorsten Heins reveals that Research in Motion is no more.
From this point forward – we are BlackBerry. One Brand. One Promise
This move makes a lot of sense as BlackBerry has always been the iconic brand for RIM. We have also heard from CNN Fortune that RIMM will soon begin trading as BBRY on the NASDAQ.
Check out what BlackBerry CMO has to say about the rebranding.